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Makeup 2025: Trends of the Year According to International Professionals
The beauty industry is in a constant transformation, and this makeup 2025 promises to be an innovative, inspiring and surprising year. According to some of the most respected international makeup artists, 2025 will bring a combination of boldness, minimalism, modern techniques and vibrant colors. Here are the most anticipated trends, along with recommendations from 7 of the industry’s leading experts.
Table of Contents
Read also: 10 Photos That Prove People Treat Differently Women Using Makeup
Pat McGrath – Graphique Looks and Metallic Elements
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Meet the Experts
- Pat McGrath – Pat McGrath, often referred to as the Mother of Makeup, has revolutionized the beauty industry with her groundbreaking techniques and innovative product line. Pat McGrath Labs
- Lisa Eldridge – Lisa Eldridge is celebrated for her sophisticated and timeless makeup artistry, as well as her role as a creative director for top cosmetic brands.
- Charlotte Tilbury – Charlotte Tilbury, the founder of Charlotte Tilbury Beauty, is renowned for her glamorous red-carpet looks and transformative makeup techniques. Charlotte Tilbury Beauty
- Mario Dedivanovic – Mario Dedivanovic, famously known as Makeup by Mario, gained worldwide recognition for his iconic work with Kim Kardashian and his signature contouring style.
- Huda Kattan – Huda Kattan, a beauty mogul and founder of Huda Beauty, has captivated millions with her bold and trendsetting makeup tutorials and products. Huda Beauty
- Wayne Goss – Wayne Goss has built a loyal following through his educational YouTube channel, offering expert advice and honest product reviews to makeup enthusiasts worldwide.
- Hung Vanngo – Hung Vanngo is a sought-after celebrity makeup artist, known for creating radiant, natural looks for Hollywoods elite.
- Patrick Ta – Patrick Ta is celebrated for his ability to craft glowing, ethereal looks that dominate both the red carpet and social media.
- Sir John – Sir John, Beyonce\\\'s trusted makeup artist, is admired for his artistic approach and ability to create iconic beauty moments.
- Nikkie de Jager – Nikkie de Jager, also known as NikkieTutorials, is a powerhouse in the beauty community, blending creativity and boldness in her work.
- Jillian Dempsey – Jillian Dempsey is known for her minimalistic yet impactful makeup style, emphasizing natural beauty and innovative products.
Pat McGrath, famed for her avant-garde style, says makeup 2025 will explore dramatic looks and reinvented blush lines to the full. We’ll see a lot of eyeliner with graphic shapes, but also metallic accents integrated in unexpected ways. McGrath recommends shades of gold and silver to create strong contrasts, especially on lids and cheekbones.
Charlotte Tilbury – Luminous Complexions and Natural Glow Effects
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Charlotte Tilbury emphasizes that this makeup 2025 will focus on a glowing, healthy-looking complexion with hints of natural radiance. She suggests that a glowy look can be achieved with liquid highlighters applied strategically to key areas of the face. Tilbury anticipates a strong trend for easy-to-makeup looks that give a radiant look without looking overdone.
Mario Dedivanovic – Color Closed Lips and Fine Contours
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Another big name, Mario Dedivanovic, says we’re going to see a return of lips in intense shades – burgundy, plum and brown. In his vision, makeup 2025 includes discreet but well-defined contours that add structure to the face. Matte, richly colored lips will dominate the cool season, complementing bright, neutral complexions.
Lisa Eldridge – “Soft Glam” Pictoriality and Makeup
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Lisa Eldridge, famous for her delicate, feminine makeup looks, says this makeup 2025 will bring back the popularity of the “soft glam look.” That means neutral tones applied in a painterly way, with subtle shadows and velvety textures. Eldridge recommends warm shades of beige, peach and pale pink for a fresh, natural look.
Hung Vanngo – Cheek Accent and Vibrant Blush
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Hung Vanngo, known for his fresh approaches, believes that cheekbones will be a main attraction in realizing amakeup 2025. Blush will be applied intensely and even diffused all the way around the eyes to create a natural ‘lifting’ effect. Vanngo suggests vibrant shades of pink and coral, applied generously for a modern and youthful look.
Natasha Denona – Experimental Shades for Eyeliner and Smokey Eyes Color
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Natasha Denona goes for unusual colors, especially when it comes to eye makeup. Makeup 2025 will bring a new wave of “smokey eyes” in bright colors, from emerald green to sapphire blue. Denona believes that shades of green and blue will especially attract attention on the catwalks and at events, providing a dramatic and modern touch.
With varied influences and unique insights from some of the best makeup artists, makeup 2025 looks to blend classic with modern, minimalism with bold, and natural with dramatic. These trends are just a taste of what’s in store this year, but they promise to inspire makeup lovers around the world.
Meet the Experts for Makeup 2025
- Pat McGrath – is considered one of the world’s most influential makeup artists, known for her creativity and innovation in makeup.
- Lisa Eldridge – is a British makeup artist, author and YouTuber, recognized for her elegant and educational approach to makeup.
- Mario Dedivanovic – also known as Makeup by Mario, is an American makeup artist recognized for his collaborations with celebrities such as Kim Kardashian.
- Wayne Goss – is a British makeup artist and YouTuber, known for his educational tutorials and his line of makeup brushes.
- Patrick Ta – is an American makeup artist known for his brilliant makeup looks and collaborations with top celebrities.
- Sir John – is an American makeup artist, known for his collaborations with Beyoncé and other celebrities, as well as his artistic approach to makeup.
- Nikkie de Jager – known online as NikkieTutorials, is a Dutch makeup artist and YouTuber, recognized for her makeup tutorials and collaborations with various brands.
- Gucci Westman – is a top makeup artist and founder of the Westman Atelier brand
- Jillian Dempsey – is a Hollywood makeup artist
The makeup trends for 2025 will follow a classic line, enriched with new elements so that the end result is appropriate, fair and balanced.
It’s worth noting that in 2025, the exaggerated volume disappears in favor of a minimalist but effective technique.
Make-up in 2025 will be characterized by precision, elegance and quality. A perfect make-up is one in which essential features are highlighted and flaws are subtly blurred. Also, an absolute quality for makeup 2025 is the accentuation of certain areas and their definition, especially if they are not naturally sculpted.
Whether you do your daily makeup at home or prefer to go to the salon, you always need to keep up to date with new makeup trends. To bring you all the information you need in one place, we’ve put together this article to show you the makeup trends for 2025.
When we talk about makeup 2025, we automatically think of the whole face and not just eye makeup as most people do.
Makeup involves both face preparation, primer, foundation, contouring, blush, eyebrows, eyes and lips.
Facial care is extremely important and that’s why we should always give it the utmost importance. We should never forget to remove make-up and apply moisturizing or mattifying creams according to our skin type.
After cleansing and moisturizing the face, we should apply a primer to make the make-up sit better.
As there are several types of primers, we should choose the right one for our complexion.
If you have extremely dilated pores, you should opt for a silicone primer. It’s designed to close pores and smooth the face perfectly and is perfect for 2025 makeup.
If your face is extremely blemish-free and you just want your foundation to smooth and adhere as smoothly as possible, opt for a primer that’s as light as possible so as not to weigh down your face.
Makeup trends for 2025 also involve choosing the right shade of foundation and texture.
Never pick your foundation shade after the eyes, but always apply it to the neck, as close to the jawline as possible. This is the only way to see the difference between your foundation shade and your natural skin tone.
Don’t forget that foundation is chosen according to your skin type, including 2025. If you have oily skin, never opt for a moisturizing foundation, and if you have extremely dry skin, forget about matte foundations.
What to apply foundation with?
For the most natural-looking effect, it’s best to apply foundation with a Beauty Blender. It makes it extremely easy and precise to apply any type of foundation, which is why you should use it for Makeup 2025.
If you want your foundation to have as much coverage as possible, for makeup 2025 choose a special foundation brush for application.
What’s involved in contouring your face correctly?
To properly contour the face for a perfect 2025 makeup look, we need the following products: blush, highlighter and contouring.
We shouldn’t confuse bronzer with contouring!
Contouring will always have a gray, cool tint, and bronzer will always be in warm colors.
Choosing the right lipstick
Lipstick doesn’t just happen at random either, there are always certain criteria to keep in mind, including for makeup 2025.
Choosing lipstick according to skin color
Cold undertone
This category includes people with extremely fair or extremely dark skin. If you have pinkish, reddish or bluish-tinged skin, you are in this undertone. You may also be able to tell this after tanning. If you tan heavily or sunburn extremely easily, you have a cool skin undertone. In this case, cool shades suit you best, such as; pink, purple, violet, plum, plum, scarlet, very dark red, also valid for makeup 2025.
Warm undertones
People with yellow-tinged, golden skin fall into this category.
The most suitable lipstick colors for this skin undertone are salmon pink, beige, brown, red. These are also suitable for 2025 makeup.
Neutral undertone
This undertone falls between cool and warm, and women with this skin tone can wear absolutely any lipstick color, which is still true for makeup 2025.
Most easily, the undertone can be found out by observing the color of the veins at the wrist. If they have a bluish color, your undertone is cool. If the veins are greenish in color, your undertone is warm. If this is hard to tell, your undertone may be neutral.
You can also tell this by testing jewelry. If gold suits you, you have a warm undertone, if silver suits you better, your undertone is cool. If gold, silver and bronze suit you, you definitely have a neutral undertone.
What’s more, if you have thin lips, it’s best to opt for lipsticks in lighter colors, and if you have thick lips, you can wear absolutely anything, and the same goes for makeup 2025.
Eye makeup
It is said that the eyes are the mirror to the soul, and more often than not, when we see someone, it’s the eyes that stand out first.
That’s why we should be very careful about how we choose our makeup, which also applies to makeup 2025.
The 2025 makeup trends say that we need to be very careful, first and foremost, about what we apply to the waterline. If you have extremely large eyes, black pencil would be best, and if you have small eyes, you can’t do without white or nude pencil.
Never forget to apply a light blush in the inner corner of the eye. This will brighten up your eyes according to vogue.com. You can apply a light blush or even a highlighter. You should also keep these tips in mind for makeup types 2025.
Never forget mascara. The makeup trends of 2025 say mascara is king when it comes to eye contouring.
In 2025, the most on-trend blush colors will once again be earthy and orange-tinged. These can be used for both an evening and a simple daytime 2025 makeup look.
The makeup trends of 2025
Makeup in 2025 will be built to complement the natural look, without influencing the shapes and volumes of the face. It also maintains an absolute balance between highlights and shadows, creamy and dusty textures, and warm and cool shades. The perfect make-up for 2025 should be somewhere in between, so that it enhances rather than radically changes the face.
Makeup Eye makeup – when it comes to eye makeup, in 2025 make-up artists will be very consistent and keep the accuracy of shadows on the mobile eyelid and the color symmetry on the lower eyelid. Even if the color discrepancy between one eyelid and the other is still in trend, in 2025 the trend will be towards chromatic symmetry, at least in the eye area.
Eye make-up products should be both powdery and creamy so that the shades used reveal their full intensity. From a chromatic point of view, earthy, springy shades and metallic glitter will be very popular in 2025. As for the line of lipstick, for 2025 makeup, the focus will be on the classic black, perfectly opaque and very resistant, while lashes and eyebrows should look as natural as possible. If you’re using false eyelashes for makeup 2025, try to choose natural hair lashes that are sized to match your eyes and the symmetry of your makeup.
Skin makeup – In 2025, skin makeup should be characterized by brightness and freshness. It seems that for 2025 makeup products with a matte finish will no longer be used as much, in favor of pearly-tinted products that give a glowy result. When it comes to complexion products, make-up artists are recommending water-based creamy and liquid foundations, dusty powders with illuminating particles and blushes in peachy shades very close to your natural skin tone for 2025.
Complexion make-up should be as natural as possible, so don’t go overboard with contouring your cheekbones or forehead, just highlight your native facial features. To highlight the highest points of the face – the cheekbones, the tip of the nose, Cupid’s bow, the arch – use a subtle highlighter in clade shades.
Lips Makeup– The makeup of 2025 brings to the forefront the matte liquid lipsticks that have become increasingly popular in recent years. They have a very creamy texture when applied, which makes them extremely malleable on the lips, and become matte and very long-wearing when dry. Lipstick lipsticks will also be a big part of makeup in 2025, especially when it comes to neutral, nude or pale pink shades.
In terms of color, lip makeup will follow the same classic direction, with the most popular shades being natural nude-browns, burgundy, burgundy, burgundy. Very intense reds, strong pinks or cool shades (blue, black) will not be worn constantly in 2025, but only occasionally. The most popular lip make-up in 2025 will be the ombre technique used on the lips. This technique is achieved by applying a very dark lip liner, a transitional base and a light lipstick in the center of the lips. The ombre technique gives the lips extra volume and a very elegant look.
Basic rules for makeup 2025
In the year 2025, makeup will remain in its comfort zone, so no eccentric, very strong, complex makeup. In the coming year makeup is characterized by simplicity and sharpness, and to achieve such a look, you need to keep in mind a few essential rules:
- Makeup application – in terms of makeup application, the year 2025 highlights two fundamental aspects: the application technique and the utensils used. Techniques generally vary from one make-up artist to another, but if you’re doing your make-up at home, it’s important to take into account your own skills and habits. To achieve a very clean make-up look, it’s a good idea to start with eye make-up and work up to the face. The makeup tools used in 2025 will be broadly the same as in 2025, except that there will be changes in shape and texture. Both natural and synthetic hair brushes will continue to be used, as will makeup sponges, with silicone makeup brushes gaining in popularity.
- Quantities – make-up 2025 is done with a minimum of products, especially as gone are the days of a layer of lipstick for staying power or a coat of powder on the nose to prevent a shiny look.Clean make-up should be done with the right amounts, avoiding excess and waste. This is especially true for eyelashes, where only one coat of mascara should be applied, not several. If you feel the need for extra volume, you can curl your lashes with tweezers. You should also be careful with the amount of make-up you apply to your complexion, as too much can often cause various skin conditions. The same goes for the under-eye area, which is very sensitive.
- Dimensions and shapes – in 2025, makeup with natural shapes will increasingly be worn at the expense of graphic shapes. Avoid very well-defined and overly symmetrical shapes, so that your make-up takes on a natural shape rather than a sculpted one. As for the size of make-up, in 2025 the tendency to maximize is disappearing and natural sizes will be retained. This is most visible in the lip area where it is imperative to respect the natural contours without adding extra volume…
The makeup trends of 2025 offer a wide range of designs and color combinations, of which you certainly have. what to choose. Whether you’re a fan of simple, classic, almost invisible or sophisticated, new makeup trends allow you to get exactly how you like it, with a range of makeup looks for next year.
Bright red
Red lipstick has been and continues to be a staple of makeup, signifying sensuality, femininity, beauty, giving elegance to any woman who wears it. This red symbol on a woman’s lips is the perfect weapon of seduction. To fix it as well as possible on the lips, use a red contour pencil before applying lipstick. It’s best to opt for matte lipstick formulas and glosses that keep your entire make-up in natural tones or smokey eyes.
The doll’s-eye effect
Mascara can be very loved or very hated by designers, it really depends on how it is used. Some designers completely refuse to use this makeup product. It can, however, really help a lot, especially when we want to emphasize oversized lashes and create a deep look. Oversized lashes are the focal point of the whole look, with some women opting for the doll’s-eye effect, which requires you to highlight both upper and lower lashes.
Red wine
The red wine effect on lips is another important element in women’s makeup. This is an extremely sensual shade: burgundy red in different variations. You can wear it perfectly contoured or even unlined, as if you’ve just had a bite to eat or kissed your boyfriend.
Rose
The color pink on the eyelids will be trending in the coming year, causing sensuality and versatility to the woman who wears it. This type of pink creates a strong attitude, especially when paired with a soft streak of eyeliner. You can apply blushes using your fingertips.