Dua Lipa has brought her star power to the forefront in a dazzling new ad for the Winter Olympics, making the anticipation for the event even more palpable. Known for her fashion-forward persona and musical prowess, Lipa has teamed up with NBC Sports to launch a captivating advertisement that not only highlights the upcoming Winter Games but also positions Milan as a centerpiece of coolness this winter.
Milan’s Winter Wonderland Transformation
On Thursday, NBC Sports unveiled a stunning ad featuring Dua Lipa, who effortlessly blends high fashion with Olympic spirit. The ad showcases Lipa’s impressive Italian language skills as she strolls through Milan’s iconic Galleria Vittorio Emanuele II, which transforms into a mesmerizing winter wonderland. “Milan, such a cool place,” Lipa notes, adding, “And when the Winter Olympics arrive, it’ll get even cooler when these incredible women hit the world stage.”
Highlighting Iconic Athletes
The ad is set to Lipa’s hit song “Training Season” and spotlights several remarkable athletes. It features alpine skier Lindsey Vonn, whom Lipa describes as “fearless,” the “graceful” figure skater Alysa Liu, “historic” alpine skier Mikaela Shiffrin, and the “levitating” snowboarder Chloe Kim. “They’ll put on quite a show!” Lipa exclaims, adding to the excitement surrounding the Winter Olympics.
Anticipation Builds for the 2026 Games
The XXV Olympic Winter Games are slated to begin on Feb. 6, 2026, airing on NBC and Peacock. NBC Sports executive Joseph Lee highlighted Lipa’s role by stating, “As a global music and fashion icon, Dua Lipa perfectly embodies Milan’s spirit — cool, confident, and world-class. This piece captures both Milan’s magic and the power of many of the women athletes who will define the 2026 Winter Olympics.”
In other developments, Lipa is concluding her Radical Optimism tour with a stop in Bogotá, Colombia, and a series of shows in Mexico City. Meanwhile, promotional efforts for the Winter Olympics continue with U.S. Olympian Ilia Malinin and Paralympians Audrey Crowley and Jack Wallace making appearances during the Thanksgiving Day Parade.
A Cultural Melody
Adding a unique twist to the Winter Olympics, Public Enemy rapper Flavor Flav will act as the official hype man and sponsor for the U.S. bobsled and skeleton team. Furthermore, anticipation grows as plans unfold for the Winter Olympics to return to the U.S. in 2034, hosted in Salt Lake City.
