The potential merger of Hulu and Disney+ may fundamentally alter how the Oscars are broadcast, offering new opportunities for both Disney and the Academy of Motion Picture Arts and Sciences. By integrating Hulu into Disney+, Disney aims to enhance its streaming capabilities, providing an innovative platform that could reshape how the Academy Awards reach a global audience.
The Changing Landscape of Oscars Broadcasting
With the current ABC deal set to expire in 2028, Disney’s consolidation presents a chance to expand the Oscars’ reach. A unified platform could offer international visibility for the ceremony, while Disney benefits from aligning with an event known for its grandeur and industry prestige.
The integration of Hulu and Disney+ stems from Disney’s acquisition of Comcast’s remaining equity in Hulu. This strategic move allows Disney and the Academy to explore creative streaming options for the Oscars, building on a foundation laid before the streaming boom.
As one awards strategist shared, “If the Oscars stay at ABC, it represents the best of both worlds.” Such a partnership would unite Disney with cinema’s most esteemed institution, while the Academy benefits from expanded streaming reach.
Insights from Recent Experiments
In March 2025, Disney experimented by broadcasting the Oscars on ABC and streaming them on Hulu. Garnering 19.7 million viewers, this approach bucked years of declining viewership, suggesting that a dual-platform strategy could be effective. This experiment also provided Disney with valuable live-streaming data, helping the Academy extend its reach to viewers favoring flexible options.
The wider alignment between the Academy and Disney includes initiatives in education, philanthropy, and museum activities. Disney’s portfolio, featuring ABC Signature, 20th Television, FX, and other streaming services, aligns seamlessly with year-round programming opportunities such as documentaries and behind-the-scenes features exclusive to Disney+.
Future Possibilities and Negotiations
A comprehensive deal could lead to innovative experiences like interactive Oscars and international showcases. However, negotiations remain closely guarded. Sources indicate talks are progressing well, although both ABC and the Academy have declined to comment.
Industry insiders expect clarity on the relationship between ABC and the Oscars by the end of the year. Meanwhile, Disney’s CEO transition adds an additional layer to the timing and potential outcomes of these discussions.
Newly appointed AMPAS President Lynette Howell Taylor, known for her role in producing the 92nd Academy Awards, brings valuable experience. Her influence could be pivotal in advancing these negotiations.
The Path Forward
Disney’s advanced technological infrastructure offers possibilities beyond those available to traditional broadcasters, such as enhanced viewer engagement and global distribution. For the Academy, reaching younger, diverse audiences remains crucial for ongoing relevance. However, with other platforms expressing interest in Oscars broadcasting, Disney must present a compelling offer to maintain its longstanding partnership with the Academy.
The evolution of the Oscars’ broadcasting and their potential partnership with Disney or another player remains a significant topic among film industry insiders. The decision will shape how global audiences engage with the Oscars while preserving the artistic and cultural significance that both institutions embody.
