In a significant shift within the film industry, Lionsgate‘s film marketing division is undergoing a transformation as JP Richards and Keri Moore, the key marketing heads, depart from the studio. This decision comes at a pivotal moment for Lionsgate, which is navigating an evolving market landscape. The departure of these leaders, however, does not mean immediate replacements will be sought. Instead, the studio’s strategy will shift internally, with Adam Fogelson stepping into a more active role. This change aims to better align Lionsgate’s marketing strategies with the current cinematic climate.
Leadership Transition at Lionsgate
JP Richards and Keri Moore’s exit from Lionsgate is poised to bring about notable changes within the studio’s marketing department. According to sources, rather than filling their roles directly, Adam Fogelson, the film studio head, plans to integrate more deeply with the marketing leadership team. This team includes Amanda Kozlowski as Executive VP Strategy & Chief of Staff, Jack Teed as Executive VP Global Creative Advertising, and Nasim Cambron as Executive VP Worldwide Publicity, who will all report to Fogelson.
Redefining the Marketing Strategy
Adam Fogelson expressed his gratitude towards Richards and Moore, acknowledging the difficult nature of transitions, especially with colleagues who have become friends. “In looking at our slate ahead, we have decided to reapproach our marketing group to meet the needs of a rapidly changing market. As we redefine our campaigns, JP Richards and Keri Moore will be transitioning from their roles,” Fogelson stated. This strategic decision aligns with the studio’s goals to adapt to an increasingly dynamic industry.
Upcoming Challenges and Opportunities
The departure of Richards and Moore happens as Lionsgate is tasked with promoting several significant films in the coming months. Titles like “The Long Walk” by Francis Lawrence, a continuation of the magic series with “Now You See Me, Now You Don’t,” and the film adaptation of “The Housemaid” will require strategic marketing efforts. Moreover, rumors of a potential sale to Legendary Entertainment add an additional layer of complexity to Lionsgate’s situation.
Reflections from Richards and Moore
Reflecting on his tenure, JP Richards shared, “The last three years have been some of the most deeply rewarding of my life. I got to reunite with my mentor and friend Adam, dive into the heart of the work with the fearless Keri, and create alongside the most innovative team in the business.” Moore echoed these sentiments, highlighting her pride in the team they built: “I am so proud of the team that JP and I brought together. They are some of the smartest, kindest, and hardest-working people you will ever meet.”
This leadership transition at Lionsgate marks a new chapter for the company as it seeks to redefine its marketing approach in a rapidly changing marketplace. With a robust slate ahead, the studio’s evolution under Fogelson’s guidance promises to navigate the future of film marketing with innovation and creativity.
