Super Bowl LX delivered an unforgettable spectacle both on and off the field, but for many, the real highlight was the unforgettable lineup of commercials. This year, brands pulled out all the stops with a blend of nostalgia, humor, and some truly bizarre moments. From A.I. antics to heartfelt homages, here’s a look at the best, worst, and most WTF commercials from Super Bowl LX.
### Best: Xfinity, ‘Jurassic Park… Works’
John Williams‘ iconic score set the stage for Xfinity’s clever homage to “Jurassic Park.” Featuring stars Sam Neil, Laura Dern, and Jeff Goldblum, the spot playfully combined the thrilling film with the brand’s high-tech offerings. With modern twists like dinosaur selfies, it was both nostalgic and entertaining.
### Worst: OpenAI, ‘You Can Just Build Things’
OpenAI’s commercial was a head-scratcher. Promoting digital innovation with analog imagery seemed contradictory. While it featured nostalgic visuals of Einstein and old-school games, the ad left viewers confused about its digital message, highlighting the ironic nature of artificial intelligence’s advancement.
### Best: Novartis, ‘Tight Ends’
Standing out for its humor and heart, Novartis took a playful approach to promoting prostate cancer screenings. Featuring tight ends doing yoga and relaxing to Enya’s soothing tunes, it combined laughter with a life-saving message, making it a standout during the Super Bowl LX commercial breaks.
### WTF: Rocket & Redfin, ‘America Needs Neighbors Like You’
Lady Gaga’s soulful serenade to the tune of “Mr. Roger’s Neighborhood” was unexpected in this over-sweetened Rocket and Redfin ad. While it aimed to spread positivity, the execution was muddled with mixed messages about community at a time when the sentiment felt somewhat forced.
### Best: Squarespace, ‘Unavailable’
Directed by Yorgos Lanthimos with Emma Stone, this commercial was a cinematic delight. Known for their unique collaborations, the duo crafted a visually stunning and sharply humorous ad for Squarespace, showcasing their trademark style and storytelling prowess.
### Worst: Bosch, ‘A Little Buzz’
Featuring Guy Fieri without his signature look, Bosch’s commercial was unsettling. While it caught attention, the drastic change in Fieri’s appearance overshadowed the brand’s messaging, leaving viewers questioning rather than excited about Bosch’s appliances.
### WTF: Lay’s, ‘Last Harvest’
Directed by Taika Waititi, Lay’s tugged at heartstrings with an unexpectedly emotional ad. Focused on the farmers who grow their potatoes, it diverged from the usual snack ad formula, leaving audiences both moved and surprised by its serious tone.
### Best: Instacart, ‘Bananas’
With director Spike Jonze at the helm, Instacart’s retro-inspired ad paired Benson Boone and Ben Stiller in a comedic duet about bananas. Its quirky humor and catchy tune made it a memorable contribution to the Super Bowl commercial lineup.
### WTF: Pringles, ‘Pringleleo’
Pringles went all out with an amusing, albeit strange, ad featuring Sabrina Carpenter dating a man made entirely of Pringles. The odd concept was matched with visual gags and a surprising slogan change, earning its WTF status.
### Best: Bud Light, ‘Keg’
Featuring Peyton Manning, Post Malone, and Shane Gillis, Bud Light’s ad combined humor with a dramatic chase scene set to Whitney Houston’s classic hit. It perfectly balanced star power, comedy, and music, making it one of the top ads of the night.
### WTF: Poppi, ‘Make It Poppi’
Charli XCX and Rachel Sennott’s satirical take on pop culture marketing in Poppi’s commercial blurred the lines between critique and participation. Its tongue-in-cheek style captured attention while poking fun at commercialism itself.
Each year, the commercials during the Super Bowl spark discussions and debates long after the game ends. From clever and heartwarming to downright bizarre, the ads of Super Bowl LX showcased the creativity and daring spirit of modern advertising.