A bold new venture awaits as the New York Post sets its sights on the West Coast with the launch of The California Post, a daily newspaper based in Los Angeles. This strategic expansion aims to capture the vibrant Californian audience with content rich in celebrity news, entertainment, and keen journalism, promising a uniquely Californian flair.
The media powerhouse behind The New York Post, Page Six, and Decider is gearing up to introduce The California Post to newsstands in 2026. This new publication is set to deliver “fearless, common-sense journalism, celebrity and entertainment news, world-class sports reporting, and the legendary covers people expect from The New York Post — but from a distinctly Californian perspective,” according to a press release.
Leadership and Vision
Leading the charge for this West Coast expansion is Nick Papps, a seasoned News Corp veteran. With a background as the West Coast correspondent for News Corp Australia, Papps steps into the role of editor-in-chief, bringing a wealth of experience and a fresh perspective to the launch of The California Post.
Papps’s leadership promises to guide this venture with a combination of insightful reporting and dynamic storytelling that mirrors the energy and diversity of California itself.
Strategic Expansion
The decision to establish The California Post in Los Angeles aligns with the New York Post Media Group’s ongoing growth trajectory. Notably, 90% of The Post’s digital audience resides outside the New York media market, with Los Angeles boasting the second-largest concentration of readers. Amidst a rapidly shifting industry landscape, The New York Post has celebrated three consecutive years of profitability since 2022.
“Los Angeles and California surely need a daily dose of The Post as an antidote to the jaundiced, jaded journalism that has sadly proliferated,” stated News Corp CEO Robert Thomson. “We are at a pivotal moment for the city and the state, and there is no doubt that The Post will play a crucial role in engaging and enlightening readers, who are starved of serious reporting and puckish wit.”
Broader Horizons
Keith Poole, editor-in-chief of The New York Post, envisions this move as the next advancement for their national brand. “California is the most populous state in the country, and is the epicenter of entertainment, the AI revolution, and advanced manufacturing — not to mention a sports powerhouse,” Poole emphasized. “Yet many stories are not being told, and many viewpoints are not being represented. With The California Post, we will bring a common-sense, issue-based approach to metropolitan journalism. We’ll tell the stories that our readers care about the most, but others overlook, and we’ll do so with clarity and our trademark conviction, across print, digital, and the platforms where audiences live today.”
The California Post promises to be a dynamic addition to the Los Angeles media scene, engaging readers with distinctive narratives that reflect the essence of the Golden State. This launch marks an exciting chapter in American journalism as The New York Post extends its influence across the coastlines.
