Madrid‘s dynamic audiovisual sector is set to explore the transformative potential of Artificial Intelligence (AI) in practical applications when the Madrid Audiovisual Cluster takes the lead at the Iberseries & Platino Industria event on October 1st. This workshop focuses not on AI controversies, but on its practical uses within the industry. Attendees will delve into seven real-world case studies, showcasing how AI can enhance various aspects of audiovisual production and distribution. The Madrid Audiovisual Cluster, a collaboration of over 100 companies, underlines its commitment to innovation through this initiative.
Exploring AI’s Role in the Audiovisual Sector
During the workshop, spearheaded by the Madrid Audiovisual Cluster, various speakers will highlight AI’s role in revolutionizing the audiovisual industry. Samuel Castro, Director of Iberseries, emphasized that the aim is to view AI as a beneficial tool rather than a threat to jobs. Topics covered will include AI’s impact on marketing strategies, content distribution, and workflow management for both scripted and unscripted productions.
Additionally, discussions will cover AI applications in visual effects and post-production. Attendees will explore how AI engines and large language models are shaping the web content ecosystem, with specific attention to the creation of sports content.
Industry Leaders Share Practical AI Applications
Moderator Henar León, a technology expert in the cultural sector, will guide the workshop. Key industry figures will share their insights, including Víctor Guerra, CEO of Brandominus, who will discuss the essential role of AI in brand visibility and adapting to new search paradigms.
Manuel Ramírez, President of El Ranchito, will share their experience in using AI for world-class visual effects. Meanwhile, Metropolitana de Muntatges, represented by Director Ramón Arteman, will shed light on AI’s role in delivering complex visual storytelling.
Innovative AI Tools and Strategies
Sofía Schenone from Moments Lab will introduce their new AI-powered Discovery Agent tool, designed to streamline video production workflows by highlighting key scenes quickly. This innovation is set to enhance creativity and revenue generation for media teams.
Carlos Ballesteros, Co-Founder of Pendular, will illustrate AI’s contribution to sports content by showing real-time statistics and highlights for major events like the Australian Open.
AI-driven Insights in Sports and Marketing
Representatives from TBS – Telefónica Group will present an AI-driven project for sports content on Movistar Plus+, showcasing how the tool automatically generates highlights for TV and social media. Oscar del Castillo and Abel Muela Guerra will lead this presentation.
Sarah Calderón, CEO of The Film Agency, will explain how AI-integrated early marketing strategies are becoming vital for audience engagement and decision-making processes. With over 12 years of experience, their agency offers a comprehensive approach to marketing audiovisual projects.
This gathering by the Madrid Audiovisual Cluster promises to provide valuable insights into AI’s diverse applications, offering participants a glimpse into the future of the audiovisual industry.
