Step Inside the Sound with Sonos and Masego’s “Unhinged”
In a groundbreaking collaboration that melds art and technology, Masego’s latest single “Unhinged” brings a transformative listening experience with the help of Sonos. As you step into Masego’s musical world, the sound transcends mere auditory perception, inviting you to live within the art itself. This unique partnership highlights how Sonos enhances the depth and richness of music, allowing listeners to truly feel every note, echoing Masego’s quest to create sound that genuinely resonates.
Masego: Crafting Soundscapes
Masego seems destined for this art form, his name itself meaning “blessing” in Tswana, symbolizing how his music uplifts and connects. With Sonos, he invites you to truly inhabit his soundscapes. Surrounded by layered Moroccan rugs and the warm glow of amber light, Masego leads the Nu Deco Ensemble in a live rendition of “Unhinged.” Here, Sonos ensures that every note is felt as much as heard— from the powerful saxophone to the intricate layers of percussion and strings, all blending seamlessly into a mosaic of sound.
A Shared Vision with Sonos
A collaboration between an artist who seeks emotional resonance and a brand known for delivering impeccable audio, Sonos and Masego are a natural pairing. Born Micah Davis, Masego grew up in Jamaica and Virginia, drawing from a diverse array of influences. He’s a self-taught multi-instrumentalist, renowned for creating “Trap House Jazz”—a fusion of jazz improvisation with the boldness of hip-hop and the beat of house music. His breakout hit, “Tadow,” epitomized this fusion, capturing his signature spontaneity and emotion.
“I just want to hear that a person made this,” he says about his music. It mirrors Sonos’s philosophy—creating a sound that not only fills but transforms spaces. Together, they dissolve the line between performance and presence, listening and feeling.
The Origination of “Unhinged”
“Unhinged” emerged during a difficult time, conceived at sunset in North Hollywood where Masego gathered musicians for a cathartic jam session. “We just started freestyling,” he recounts. “With trumpets, percussion, and laughter, we crafted what was in our hearts.” This authentic creation process underscores the genuine emotional depth that “Unhinged” delivers.
A Unique Series with Sonos
Celebrating this release, Sonos partnered with Rolling Stone for “Sound Conductors,” featuring Masego in the first of a three-part series. This initiative places artists in front of live orchestras to explore how deeply felt music can be. Masego’s collaboration with Miami’s Nu Deco Ensemble highlights Sonos’s dedication to merging worlds, one sound at a time. The ensemble’s CEO, Sam Hyken, notes that their approach was to maintain Masego’s original essence while enhancing it with orchestral elements like trumpet solos and layered strings.
Masego’s Ever-Evolving Canvas
Describing himself as a “living mural,” Masego sees collaboration as a shared transformative experience rather than just track sharing. “Conducting is leading and guiding,” he reflects, emphasizing the potential and talent unlocked through connection. His work with Sonos is about more than music; it’s about creating an immersive environment that captures the intricate textures and stories within sound.
This approach aligns with his views on music as both freedom and personal agency. “It’s crucial to orchestrate your own sound,” he shares, valuing the freedom to set one’s own creative rules. With Sonos, that vision is brought to life, enabling listeners to engage deeply with every sound and melody.
Ultimately, Masego’s goal is simple: to create music that serves as a universal language, enabling listeners to feel and connect on a profound level. Through his partnership with Sonos, this mission is amplified, turning music into a conduit for wonder and exploration, guiding audiences into a world rich with sound and emotion.
