In a strategic move to bolster its West Coast presence, Forward Global has appointed Ashley Hansen as its new Managing Partner. This decision highlights the reputation firm’s commitment to expanding its influence in key markets. With a wealth of experience in Hollywood communications and a unique background as a former global secretary to the Duke and Duchess of Sussex, Hansen brings a fresh dynamic to Forward Global’s operations on the West Coast.
Expanding Forward Global’s Reach
Ashley Hansen’s appointment as the West Coast Managing Partner marks a significant step in Forward Global’s strategic growth plan. The firm, known for its specialized services in strategic communications, risk management, and cybersecurity, has established a robust presence in markets like D.C., Miami, and New York. Hansen is set to spearhead its expansion in Los Angeles, a hub for entertainment, technology, and global commerce.
“It’s critical that Forward Global be physically present in the markets where our clients need us most,” said John Procter, Managing Partner of Forward Global U.S. He emphasized Hansen’s “exceptional background working with global brands and high-profile individuals,” positioning the firm to offer top-notch strategic counsel and risk management.
A Rich Career in Communications
With nearly two decades in the industry, Ashley Hansen has accrued a diverse portfolio of roles across entertainment, media, and philanthropy. Her past positions include senior executive roles at major organizations like NBCUniversal and United Talent Agency, as well as national publicity at Warner Bros. Pictures. Hansen’s previous experience also includes founding Three Gates Strategies and serving as a producer for “Good Morning America.”
Her unique insights and comprehensive skill set make her a valuable asset to Forward Global as they aim to deepen their client relationships in the Los Angeles area. Hansen herself expressed enthusiasm, stating that L.A. “represents one of the world’s most dynamic and influential markets.”
A Prominent Addition to Forward Global
As Forward Global continues to grow, Ashley Hansen’s leadership is expected to be a driving force behind its West Coast operations. Her role is pivotal not only for the firm’s expansion but also for engaging with clients who are at the forefront of shaping culture and driving innovation globally.
Hansen, who resides in Los Angeles with her husband Todd Hansen, an animator, is set to bring her extensive expertise to bear in navigating the complex intersections of entertainment, technology, and global commerce on the West Coast. Her appointment is a strategic alignment for Forward Global as it gears up to address the evolving needs of its high-profile clientele.
