In an era where the comedy landscape is constantly evolving, industry veterans Blair Kohan and Jason Heyman of UTA offer valuable insights into the intricate business of comedy. On Variety’s “Strictly Business” podcast, they delve into the complexities and opportunities within the field, sharing their expertise on how the industry can adapt and thrive. Their conversation, underlined by the key principle “If you don’t build it, they won’t come,” highlights the need for innovation in the business of comedy.
Shifting Dynamics in Comedy
The comedy world has seen significant changes post-pandemic, impacting how comedians and comedy projects thrive. Kohan and Heyman highlight that while traditional avenues like network sitcoms and big-screen comedies face challenges, new opportunities abound. There is an explosion of talent across various platforms, signaling a promising future if the right structures are built.
The Power of Collective Laughter
Kohan emphasizes the enduring appeal of shared laughter, noting, “I think people want to laugh in community.” The magic of community experiences in theaters has diminished, but the desire remains strong. This shift necessitates building structures that encourage collective comedic experiences, ensuring audiences have spaces to come together in laughter.
Evolving Platforms and Opportunities
The changes in the television landscape have dismantled the traditional pilot season structure. Heyman points out this disruption as an opportunity, allowing creative freedom for talent to explore diverse projects. He questions whether iconic shows like “Modern Family” could arise again, yet sees potential in new, flexible formats that the business of comedy must innovate toward.
The Rise of Social Media Stars
Social media has become a significant incubator for comedic talent, a fact Kohan identifies as a “reverse-incubation” effect. Comedians like Matt Rife and Ali Wong have cultivated direct relationships with their audiences, gaining leverage when collaborating with major networks. This shift demands a fresh approach in the comedy industry, adapting to how performers build their platforms.
Challenges in Theatrical Comedy Releases
Heyman, reflecting on the decline in theatrical comedy, finds it troubling that audiences no longer frequent theaters for R-rated comedies. He states, “If you don’t build it, they won’t come,” stressing the need for strategic decisions to reinvigorate this segment. The industry must take risks to revive interest and adapt the business of comedy to current audience behaviors.
Through insightful dialogue, Kohan and Heyman underscore the need for adaptation and bold moves to keep comedy vibrant and accessible. With shifting dynamics and new platforms, their message is clear: building the right avenues is crucial for the evolution and success of comedic entertainment.
