Ever wondered how the dazzling looks for the iconic Victoria’s Secret Fashion Show come to life? Discover the secrets behind the scenes with insights from Adam Selman, the brand’s visionary Executive Creative Director. Known for his distinctive approach, Selman offers a glimpse into his creative process and styling secrets you can shop for yourself. This article delves into his work with renowned models and unveils how he brings the magic of Victoria’s Secret to the runway each year. Explore fashion tips directly from the runway and incorporate them into your own wardrobe.
The Creative Process Behind Victoria’s Secret
A new documentary released today unveils the intricate details behind the 2025 Victoria’s Secret Fashion Show, giving fans a unique look at the iconic angel wings and never-before-seen footage of the models. This insight celebrates the artistry and styling secrets that go into crafting the captivating show.
Adam Selman, in an exclusive discussion with E!, shared how he styled celebrity and athlete models like Barbara Palvin Sprouse, Bella Hadid, Angel Reese, and Suni Lee. He reveals the styling secrets used for these top-tier talents and how they embody the spirit of the brand on the runway.
Reviving the Runway Experience
Returning to the spotlight in 2025, Victoria’s Secret marked its second year back after a hiatus since 2019. For Selman, this was a pivotal moment as it was his debut show as Executive Creative Director. He sought to make it feel like “a conversation with the fans of the brand and of the show.”
“I brought back the elevated runway,” Selman explained. “I wanted to ensure the opening section featured iconic moments for the models. I also aimed to weave unique narratives throughout the show.”
Exclusive Fashion Insights and Styles
To bring the excitement of the runway directly to fans, Selman shared that he incorporated styling secrets into designs that customers can now shop. These pieces hold the essence of what made the runway show captivating, allowing fans to embody the allure of Victoria’s Secret.
Explore these runway-ready styles now and embrace the fantasy and elegance of Victoria’s Secret in your own wardrobe.
Stay tuned for more exclusive insights from Adam Selman and enhance your style with wondrous fashion secrets directly from the runway queens!
