The anticipation for “Wicked: For Good” has sparked an exciting wave of collaborations, offering fans merchandise that’s not just magical but perfect to keep ‘for good.’ These captivating products, spanning a variety of categories, have enchanted audiences, ensuring that the fever for the beloved musical stays alive. If you’re keen on acquiring some of this “Wicked” merch, explore our curated selection of exclusive collaborations that pay homage to the film in creative ways.
If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission.
Are you ready to defy gravity? You’re not alone, as theater fans all over the world are anxiously awaiting the release of the new “Wicked” movie. Starring Ariana Grande and Cynthia Erivo, the original musical blockbuster hasn’t lost any of its magical buzz since it premiered, and even picked up several wins at the 2025 Academy Awards (including Best Costume Design and Best Production Design).
The film adaptation of the hit Broadway musical, “Wicked,” officially hit theaters last November and is now streaming online, but its sequel, “Wicked: For Good,” is one of the most anticipated movies of the year. It’s also just a merch-lover’s dream, as new “Wicked” collabs are starting to pop up in every category you can imagine ahead of its theatrical release. (And yes, we can assure you that there are already more collectible Barbies to be had, and yes, they will probably need a restock before the fall).
From LEGO to Little Golden Book, a slew of brands have partnered with the film to create products inspired by Elphaba and Glinda. We’ll be updating this guide as more merch collections are announced, and keep in mind that for now, most of these collabs will be on pre-order for the fall. Even if the products themselves aren’t pink or green per se, all pay homage to the film in some way, and are destined to become nearly as pop-u-lar as the movie itself.
The Best Wicked: For Good Merch Collabs to Buy Right Now
To help make your shopping easier, we’ve rounded up some of the best “Wicked” collaborations available right now, including everything from stationery to advent calendar collaborations.
NBCUniversal Shop x Wicked
Imagine this: It’s the perfect autumn day, and you’re cozied up in a hoodie before seeing “Wicked: For Good.” The only thing that could make it better? Stocking up on some exclusive “Wicked”-themed merch. NBCUniversal has a fresh drop of “Wicked” products, like the Wicked Enchanted Elements Elphaba & Glinda sweatshirt. Want more? NBC’s online store has plenty of “Wicked” collabs that are actually good.
The NBCUniversal store just released four “Wicked”-esque versions of Yeti’s signature insulated drinkware styles, so you’re ready to drink in Glinda hot pink or Elphaba black. These cups are already as popular as their muses, packed with double-wall vacuum insulation and a MagSlider Lid, so your drink is perfectly hot or refreshingly cold — whether you’re floating in a bubble or just defying gravity.
Insight Editions x Wicked
Good news! Insight Editions is offering a variety of new “Wicked” collectibles, from advent calendars to tarot decks and stationery sets. The Premium advent calendar offers 12 days of “Wicked”-themed collectibles (including a mini salt-and-pepper shaker set, metal bookmark, pin badge, and more). If you don’t have an Oz-sized budget, though, the Official “Wicked” advent calendar still gets you smaller surprise gifts, from stickers to keychains and magnets. All sets are available for pre-order on Walmart and Amazon now for a September 30 release.
Mattel has already lined up several new Barbies, toys, and collectibles for the new “Wicked” sequel, with updated costumes too. You can order dolls inspired by Ariana Grande as Glinda and Cynthia Erivo as Elphaba (along with a few surprise characters) online. There are pre-orders available for upcoming Walmart- and Amazon-exclusive drops too (including a “Wicked: For Good Collectible Glinda Fashion Doll releasing in November).
Little Golden Book x Wicked
This glittered boxed set brings together four of Universal Pictures’ “Wicked” Little Golden Books into an Ultimate Fan Edition. This box set includes “I Am Elphaba,” “I Am Glinda,” “I Am Fiyero,” and “We Are Shiz.” Featuring gorgeous retro-style illustrations, each Little Golden Book Ultimate Fan Edition also includes 22 additional pages of “Wicked” quizzes, activities, a sheet of stickers, and cover art with glitter and foil.
LEGO Wicked Sets
These new LEGO “Wicked” sets give new meaning to the phrase ‘follow the yellow brick road.’ Officially releasing on September 1, two collectible building sets are currently available for pre-order: “Glinda & Elphaba Visit Munchkinland” and “Emerald City Wall Art.” Each one allows you to build your own brick-filled Oz landscape, including minifigures of characters like Elphaba flying over Emerald City and the classic adventuring party of Dorothy Gale, Cowardly Lion, Scarecrow, Tin Man, and Toto.
Trends International x Wicked
This officially-licensed “Wicked: For Good” (2025) poster is printed on high-quality PhotoArt Gloss Poster Paper and is ready-to-frame or can be hung on the wall using poster mounts, clips, pushpins, or thumbtacks.
Wicked: Part 1 Collectibles and Merch Still In Stock
Wicked x Aldo Shoes
Ready to start “Dancing Through Life?” Head to Aldo for its “Wicked” collection, which includes an assortment of handbags, footwear, and accessories in celebration of the film. Slip into some Spellbinding heels or the Bewitching pair of strappy sandals.
BoxLunch x Wicked
For the Broadway fan searching for stylish handbags, dresses, and cardigans, visit BoxLunch where plenty of items from their “Wicked” (2024) collection are still in stock. Our favorite: The Wicked Shiz University Varsity Jacket, featuring the Shiz University logo and delicate gold embroidery.
Cambridge Satchel England x Wicked
Fans of both “Wicked” and Cambridge Satchel England will delight in three of the brand’s classic bag styles available in pink and other colors. There’s even a chic binocular bag that fans will instantly recognize from the movie.
Loungefly x Wicked
You might know Loungefly for its vibrant mini backpacks themed after beloved shows and characters. Fans can find a variety of “Wicked” (2024) crossbody bags, backpacks, and purses with unique patterns and vibrant colors. Last year, Grande was spotted wearing the Glinda Luggage Trunk Crossbody Bag in Australia.
Vera Bradley x Wicked Bags
Vera Bradley offers beautiful bags with pink and green patterns inspired by “Wicked.” The collection includes crossbody bags, duffels, drawstring crossbody bags, jewelry bags, and more. The Wicked Mini Banbury Backpack, with adjustable straps and secure zip closure, is perfect for moviegoers.
Conair x Wicked Hair Accessory Collection
Treat yourself to hair clips and ties worthy of Emerald City with this limited-edition Conair Wicked collab. The Elphaba-inspired gift set includes everything from a claw clip to green headbands, perfect for the stylish “Wicked” fan.
Makeup Eraser x Wicked 7-Day Set
If you’re dressing up like Elphaba or Glinda for the movie, you’ll need heavy-duty makeup wipes. This Makeup Eraser collaboration offers seven machine-washable cloths with silhouettes of Elphaba and Glinda that remove makeup using just water.
Wicked x Bombas Socks
Want festive socks for the fall? Bombas’ “Wicked” collection features built-in arch support in four styles that evoke the magic of Oz. They’re extra long for optimal warmth during the colder months.
