In a landscape where youthful voices are often the harbingers of change, a recent survey from UCLA’s Center for Scholars & Storytellers is shedding light on Gen Z’s evolving media preferences. This annual Teens & Screens report, titled “Get Real: Relatability on Demand,” dives deep into what the younger generation truly desires onscreen — more animation and less sexual content — signaling a shift towards authenticity and relatability.
The study surveyed 1,500 individuals aged 10 to 24, reflecting America’s Gen Z diversity across various demographics. Conducted between August 13 and August 25, the research highlights how this generation engages with media and what they wish to see in terms of content.
As data emerged, a fascinating trend became clear: Gen Z is veering towards traditional media for social interactions, contrary to common assumptions. The survey revealed that 53% of respondents prefer discussing movies and TV shows with friends over content from social media.
### Animation’s Growing Appeal
A significant finding was Gen Z’s increasing preference for animation. This year, 48.5% of adolescents favored animated content over live action, up from 42% the previous year. Notably, this preference was not just limited to younger teens; nearly 48% of those aged 19-24 also chose animation.
In terms of social activities, heading to the movies remains a popular choice. When asked, teens ranked seeing a new movie in theaters as their top weekend activity if cost was not an issue. This reflects a desire for shared cinematic experiences, as 57% reported watching more traditional media like films and TV shows than anticipated by older generations.
### Viewing Habits and Relatable Stories
Despite traditional preferences, Gen Z watches content differently. A striking 80% reported using platforms like YouTube or TikTok instead of TV or theaters to consume shows and movies.
This preference for relatable narratives is evident, with 32% expressing a desire to see stories about “people with lives like mine.” Reflecting this, 59.7% wanted stories focused on friendships. Additionally, there was a strong call for more diverse portrayals of friendships, whether different or same-gender, and healthier conflict resolutions on screen.
### A Move Away from Romance
Interestingly, romantic storylines are losing their allure among Gen Z. Romance ranked low on their list of desired topics, with many respondents favoring depictions of relationships emphasizing friendship over romance. A notable 48.4% felt there was excessive sexual content in current media, and 60.9% preferred romantic portrayals that were more about friendship.
Hollywood’s past strategies centered on teen markets often leaned heavily on sex and scandal, as seen in films from “Where The Boys Are” to “Superbad.” However, the tides are turning. Current favorite shows and movies among Gen Z, such as “Stranger Things” and “Spongebob Squarepants,” reflect this shift.
### Looking Ahead
The study underlines a compelling narrative: Gen Z is navigating away from content steeped in unrealistic romance and raunchiness, leaning instead toward genuine, relatable, and friend-centric stories. As the Teens & Screens Summit kicks off at UCLA, honoring producer-director Greg Berlanti with the inaugural Social Impact Award, it is clear this generation’s influence will continue shaping the media landscape, pushing for narratives that resonate with their authentic experiences.
