In a world where digital presence is paramount, even celebrated personalities like Emma Stone face challenges securing their slice of the web. In her latest Super Bowl commercial, Emma Stone stans the Super Bowl, Squarespace, and K-Pop, captivating audiences with her comedic take on reclaiming a domain name. This commercial, in collaboration with renowned director Yorgos Lanthimos, not only entertains but highlights the significance of establishing one’s digital identity.
Emma Stone’s Digital Dilemma
Emma Stone, in a humorous Super Bowl ad for Squarespace, grapples dramatically with trying to secure her domain, EmmaStone.com. Titled “Unavailable,” this black-and-white, filmic piece showcases the actress’s growing frustration in a series of artful vignettes. With direction from Yorgos Lanthimos, known for his work with Stone in films like Bugonia, the commercial cleverly parallels the urgency felt both on and off the football field.
Shot within the cozy confines of her own home, Stone relished the chance to collaborate with Lanthimos once again. She explained her fondness for the project’s “over the top” premise, humorously noting how the commercial is “the closest I’ve ever gotten to really showing who I really am,” as she portrays a fictional version of herself spiraling into mock madness.
Venturing Into the Online Space
When asked about partnering with Squarespace, Stone revealed her delight at the humorous concept and noted the new irony of potentially owning her domain name. Despite never having secured it in the past—something the actress playfully attributes to a lack of foresight—Squarespace’s acquisition of EmmaStone.com for the ad added authenticity to the storyline.
While the idea of creating a personal website was floated, Stone was firm that she wouldn’t pursue a lifestyle site, citing concerns for her own mental health. Rather than engage on platforms like Instagram, she prefers the role of a quiet observer, appreciating but not participating in the social media frenzy.
The Allure of Nostalgia and K-Pop
Emma Stone stans the Super Bowl, Squarespace, and K-Pop in equal measure, with her current musical inclinations shaped by both nostalgia and parental influences. The KPop Demon Hunters soundtrack is on constant rotation in her home, likened to the ubiquity of the Spice Girls during her own childhood. The actress reminisces about how these pop sensations evoke the spirit of past musical icons.
Stone’s affection for K-pop extends beyond her daughter’s playlist. Hosting Saturday Night Live with BTS as the musical guest was a pivotal moment, introducing her to the world of fervent fan dedication. Emma Stone recalls the electric atmosphere and the unparalleled excitement surrounding the group’s performance.
Emma Stone and the Super Bowl Experience
Enthusiastic about both the Super Bowl and its iconic halftime shows, Stone plans to watch the event alongside her brother, a former high school quarterback. Her excitement isn’t solely for the game—Bad Bunny’s appearance is eagerly anticipated.
Emma Stone stans the Super Bowl, Squarespace, and K-Pop, weaving her love for nostalgia, music, and digital culture into her everyday conversations. It’s a testament to how these varied passions shape her personal and public personas alike.
You can catch Stone’s engaging Squarespace commercial during the Super Bowl broadcast on NBC. The campaign promises additional clips that delve further into her quest for digital identity, underscoring the importance of carving out your own online presence in today’s digital world.
Squarespace, with its expansive user base in over 200 countries, offers a platform for individuals and businesses alike to commence their digital journey, emphasizing that obtaining a domain is just the beginning.
