The witch is once again weaving her spell in the cultural landscape, reflecting shifts in societal and political climates. From Netflix‘s Wednesday to Zach Cregger’s Weapons, the modern portrayal of witches in media captures the essence of an ever-evolving feminist narrative, particularly during the Trump era. This return of the witch to pop culture illustrates how historical parallels continuously shape the storytelling of women’s power and its perceived threat.
The Resurgence of the Witch
Recently, classic monsters have dominated the summer box office, yet witches remain prominent in current narratives. Titles like Wednesday, Weapons, and Chuck Russell’s Witchboard incorporate these spell-casters intriguingly. Meanwhile, Bring Her Back delves into witchcraft’s dark mystique, demonstrating a renewed fascination with occult themes.
A Historical Lens on Witchcraft
For over a decade, witches have positioned themselves as enduring figures in horror. The impact of films like The Witch and A24’s offerings show this archetype’s lasting appeal. In my book, That Very Witch: Fear, Feminism, and the American Witch Film, I explore how cycles of witch-themed films align with heightened feminist visibility, symbolizing societal trepidation surrounding female empowerment. From early religious persecution to modern fears, witches encapsulate women’s defiance against imposed norms.
Witchcraft as Feminist Iconography
In the past, feminists have repurposed the witch as a symbol of resistance. The ‘60s Occult Revival fueled films like Rosemary’s Baby, while the ‘90s saw The Craft and Charmed redefining female rebellion. The feminist surge of the 2010s, ignited by movements like #MeToo, coincided with a rise in witchcraft’s popularity, echoing in cinema, art, and protest. These contemporary witches are celebrated as emblems of empowerment, reflecting the ongoing struggle against patriarchal structures.
Changing Times and Cultural Shifts
As history shows cyclical patterns, so too does the portrayal of witches. The political landscape influences these narratives; the era’s conservative waves draw witches away from feminist symbols back into cautionary tales. Much like the ‘70s, where witchcraft became mainstream, today’s discussions on women’s roles echo past anxieties, framing witches as threats rather than allies. Films like Longlegs and Weapons suggest a return to sinister depictions.
As cultural tides ebb and flow, the witch remains a vital barometer of women’s status and challenges. While today’s pop culture may lean on nostalgia and traditionalism, the witch’s journey reflects a shifting dialogue about power, politics, and gender. Whether feared or revered, the witch continues to shape and respond to the world around her.





