Roku has unveiled an exciting new offering for fans of “Wicked: For Good” by launching exclusive content on the Roku City platform. This innovative collaboration allows users to enjoy a unique viewing experience with exclusive performances and a fresh take on beloved musical numbers. If you’re a fan of the “Wicked” universe, here’s how you can access and enjoy this special feature on your Roku device.
Experience ‘Wicked: For Good’ on Roku City
Roku’s popular screensaver, “Roku City,” has introduced a captivating addition: “Live From Roku City Celebrates Wicked: For Good.” This featurette presents exclusive content from the sequel to “Wicked,” including an all-new dance number to the song “Wonderful,” choreographed by acclaimed choreographer Christopher Scott. Fans can also enjoy a special rendition of “For Good” performed by the MUSCYA Children’s Choir.
The songs in this featurette are iconic pieces from “Wicked: For Good,” with “Wonderful” traditionally performed by the Wizard and Elphaba, and “For Good” being a touching duet between Elphaba and Glinda. With more than half of U.S. broadband homes having access to Roku devices, this content is ready to delight “Wicked” enthusiasts across the country.
How to Watch ‘Wicked: For Good’
To experience the “Wicked: For Good” performances, Roku users can navigate to the settings on their devices and select Roku City as their screensaver. Additionally, the full musical sequel can be rented or purchased through Roku, providing multiple viewing options. Once rented, viewers have 24 hours to complete the film, or they can opt for a digital download to own the movie permanently.
The Latest in Roku’s ‘Live From Roku City’ Series
This “Wicked: For Good” activation continues Roku’s tradition of presenting unique performances through its “Live From Roku City” series. Earlier collaborations included a feature with Demi Lovato for her album release. Roku’s Head of Content, Lisa Holme, expressed excitement about partnering with Universal Pictures Home Entertainment, saying, “We’re thrilled to partner with Universal Pictures Home Entertainment to give viewers a little bit of magic with a single click.”
Hilary Hoffman, Executive Vice President of Global Marketing at UPHE, highlighted the cultural impact of “Wicked: For Good,” stating, “Through this exclusive partnership with Roku City, we’re giving fans a front-row seat at home to a truly magical experience—bringing the spirit of Oz home.”
“Wicked: For Good” made an impressive debut at the box office with $147 million during its November premiere, setting a new record for Broadway-to-film adaptations. Now, with Roku’s platform, the magic of “Wicked” continues to reach audiences in new and engaging ways.
