In a striking blend of K-pop culture and cutting-edge technology, Samsung‘s “The First Look” event at CES 2026 became the focal point of excitement with RIIZE, a popular K-pop group, leading the charge. This exclusive event in Las Vegas highlighted Samsung’s ground-breaking innovations, including the much-talked-about tri-fold phone and the massive Micro RGB TV, positioning the electronics giant at the forefront of tech innovation. The presence of RIIZE not only amplified the entertainment value but also underscored Samsung’s strategic collaboration with influential cultural icons.
RIIZE and Samsung’s Partnership Shine at CES
As a notable highlight of the 2026 Consumer Electronics Show, K-pop sensations RIIZE captivated audiences during Samsung’s private preview at the Wynn Las Vegas hotel. Recognized as official Samsung ambassadors since 2023, the band enhanced the glitz and glamour of the event with their presence. Although they didn’t perform live, RIIZE’s music resonated through the airwaves, delivered via Samsung’s latest audio innovations: the Music Studio 5 speaker and The Freestyle+ portable projector.
The event saw the band receiving special recognition from Samsung’s executives, spotlighting the six members as they enjoyed the show from the front row. Later, RIIZE engaged with tech journalists and photographers, transforming the atmosphere into a lively fan zone on the hotel’s patio area.
Revolutionary Tri-Fold Phone Takes Center Stage
RIIZE had the privilege of being among the first to explore Samsung’s revolutionary Galaxy Z TriFold phone. This device is making waves with its tri-fold design, culminating in a 10-inch display—a record for Galaxy phones. It seamlessly combines the functionality of three 6.5-inch phones, enabling users to multitask across multiple applications as if it were a mini-computer. Samsung’s Armor FlexHinge ensures a flawless, smooth screen experience, and its compact design, under 4mm when folded, breaks new ground in mobile design.
Enhanced with a 200MP camera, formidable zoom capabilities, and an intricate three-cell battery system, the Galaxy Z TriFold represents a leap forward in innovation. This Android marvel also incorporates advanced AI for perfecting photos and translating text, making it a must-have gadget.
Samsung’s Cutting-Edge Micro RGB TV
Samsung also drew attention with its colossal 130-inch Micro RGB TV. Spotted by RIIZE members Sungchan and Wonbin, this display promises a captivating viewing experience with its extensive color spectrum and vibrant projections powered by millions of diodes. Additionally, the TV’s AI Soccer Mode was a standout feature, capable of enhancing both visual and audio elements for an immersive sports experience. Samsung’s commitment to ultra-realistic displays remains unmatched, celebrating 20 years as the world’s leading TV brand.
The involvement of RIIZE as Samsung’s global ambassadors doesn’t end at CES. The group promotes an array of Samsung products, such as the acclaimed Galaxy Buds 3 Pro earbuds and the Galaxy Watch8. These promotions are set to expand into music videos, social media content, and a unique “Samsung Health global music project,” showcasing the synergy between music and technology.
Future collaborations will offer a personalized touch, spotlighting Samsung Electronics products chosen by each RIIZE member. These efforts will unfold across Samsung’s YouTube channel and the group’s social media, further amplifying the brands’ intertwined identities.