Kim Kardashian Puts Daughter North, 12, to Work in SKIMS Ad Where Tween Has NO Tattoos or Piercings for a Change
In a recent move that has garnered attention, Kim Kardashian has put daughter North West, 12, to work in a promotional campaign for her $5 billion company, SKIMS. This new holiday collection, set to launch on November 20, sees the young starlet stepping into the spotlight without any of her usual tattoos or piercings, offering a refreshing change. North’s involvement in the SKIMS ad represents not only a mother-daughter collaboration but also a unique blend of familial charm and brand aesthetics.
A Festive Photoshoot
North West, daughter of rapper Kanye West, was photographed in a festive, Christmas-themed dining room, showcasing a cozy pajama set from the new collection. Sporting long blue-tinted braids and a nameplate necklace, she exuded youthful energy while modeling for the brand. Unlike previous appearances where she flaunted various tattoos and piercings, this shoot highlights a more innocent side of North, opting for a simple look enhanced with a touch of makeup to polish off the ensemble.
Modeling for MOM
Having made her runway debut at just five years old, North has already established herself as a familiar face in fashion. Her last modeling gig for SKIMS was back in 2020 alongside Kim and her sister, Chicago. This latest campaign is also a collaboration with the fashion label Cactus Plant Flea Market, which brings an innovative twist to loungewear. “Having North in this campaign makes it really special for me; she brings so much personality to the pieces,” Kim shared about her daughter’s participation in the project.
General Reactions and Comments
Kim also took to Instagram to share a lighthearted video of North playfully twirling her hair while saying, “Everybody is wearing SKIMS.” Reactions from family and peers have been warm, with Khloe and Kourtney Kardashian, as well as friend Lauren Sanchez, showing their support by liking the post. The campaign includes other prominent figures, such as rapper Ken Carson and musicians Mariah the Scientist and Beabadoobee, further adding to its star-studded allure.
Addressing Criticism
Despite recent criticism directed at North for her previous choice to wear tattoos and piercings, Kim clarified that these were purely for fun among friends. “I mean, this whole thing about how horrible it is … She was like, ‘I don’t get it. It’s like a Halloween costume. It’s all fake,'” Kim explained in response to public backlash. North’s candid perspective has highlighted the generational divide in perceptions of self-expression, emphasizing that her unconventional choices were made in a spirit of playfulness.
Kim Kardashian’s decision to feature North West in SKIMS ads not only showcases her daughter’s modeling talents but also reaffirms their close bond in this unique business venture. With North appearing without any tattoos or piercings for a change, the campaign presents a wholesome look at the next generation of Kardashian influence.
