If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission.
As the holiday season begins, Mariah Carey makes her grand debut as the Queen of Christmas in a dazzling new Gucci campaign launching her Butterfly collection. The iconic singer, known for her hit “All I Want for Christmas Is You,” takes center stage in a visually stunning holiday video directed by Harmony Korine.
A Festive Celebration
In the video, hotel staff and guests scramble to prepare a festive party in Carey’s honor, surrounded by elegantly decorated Christmas trees, twinkling lights, and glowing candles, all set to the melody of her holiday classic. Gucci describes this campaign as a tribute to Carey’s cultural significance and her firmly established role within the holiday season, capturing the anticipation and joy of one of the year’s most awaited moments.
Holiday Inspiration
Amidst the festivities, the campaign also highlights Gucci’s luxurious collection of handbags, shoes, and accessories, designed to inspire winter celebrations and memorable holiday gatherings. Carey’s Butterfly collection features an array of stylish items including jackets, dresses, T-shirts, shoes, and jewelry, adorned with a custom Gucci butterfly print embellished with crystals.
BUTTERFLY PRINT
Gucci Printed Viscose Top
This sequined jersey top features the butterfly print against a lightweight viscose material. Gucci says the glittery piece “illuminates the holidays,” making it a festive piece to throw on for Christmas parties and New Year’s Eve gatherings alike.
LUXURY GIFT IDEA
Gucci Gossip Crystal Small Shoulder Bag
This bag features Gucci’s iconic GG canvas monogram with crystal embellishments throughout. The bag comes with a chain strap and a leather strap, along with leather trim in Carey’s signature lavender colorway.
MARIAH CAREY-INSPIRED
GG Marmont Crystal Pendant Necklace
Carey fans and fashion enthusiasts alike will want this limited-edition pendant necklace, showcasing a crystal-embellished GG charm and a crystal butterfly charm, both hanging from a palladium-toned chain. This design draws on the long-standing association of butterflies with Carey’s music, especially her autobiographical song and album.
Kicking Off the Season
Carey’s holiday campaign began in earnest with her annual “It’s Time” video, which transitioned the festivities from Halloween to Christmas. This year’s video, a collaboration with beauty brand Sol de Janeiro, has quickly garnered over 4.5 million views on YouTube. Notably, Carey’s festive favorite, “All I Want for Christmas Is You,” has re-entered the Spotify charts at Number 37, accumulating more than 1.8 million streams as of November 1.
Challenging the Charts
As the Queen of Christmas, Carey is poised to reclaim her crown on the Billboard Hot 100, where her beloved holiday hit faces competition from Ella Langley’s “Choosin’ Texas,” which recently broke the record for the longest-running number one song in Hot 100 history with 25 weeks. This comes as Carey’s coveted track previously held the record with a cumulative 22 weeks at the top.
