J.Lo and Shakira Won’t Get Paid for fhe Super Bowl

Jennifer Lopez used to have a little; currently, she’s got a great deal– many thanks partly to her capability to clock seven-figure grosses at every scenic tour stop. But do not be tricked: Jenny from the Block will not be including any more cash money to her funds for her Super Bowl halftime job, at the very least in regards to efficiency charges. Along with Sunday’s co-headliner Shakira, her only financial incentive will undoubtedly be union range, and also coverage of manufacturing prices.

It’s the exact same configuration that acts from Bruno Mars to Beyoncé have actually accepted in recent times– and also though each can be regulating seven-figure nighttime grosses for their solo live programs, they abandon repayment on Super Bowl Sunday for the promotion that includes playing to a telecasted target market of some 100 million individuals. Representatives for both vocalists and also the NFL really did not reply to ask for a remark.

“They are willing to perform for free and even subsidize the production costs through their record label or concert promoters because of this incredible exposure,” states Marc Ganis, head of state of getting in touch with company Sportscorp. “Even the biggest names need to continually promote themselves. The Super Bowl halftime show is the single biggest promotional vehicle for a music star on the planet.”

Lopez normally makes approximately $2.2 million per scenic tour stop, according to Pollstar Pro, and also Shakira draws in $1.6 million, so they are absolutely giving up significant cash advances. But musicians that did this have actually been great compensated.

In the hr adhering to the 2018 Super Bowl, halftime act Justin Timberlake saw a 214% spike in Spotify streams. That came the year after Lady Gaga saw a months-old CD went up to no. 2 on the Billboard graphs following her huge video game efficiency, rising 60 areas in a week.

The program can have a significant result in exploring too. StubHub website traffic leaps at the very least 50% for all halftime acts and also often far more, according to the ticketing website; look for Lady Gaga, and also Beyoncé surged by an aspect of greater than 100 after each of their efficiencies. That type of buzz has actually equated right into bucks, as can be seen within 2015’s half 2015′ celebrities.

Maroon 5 improved its per-city standard when traveling by $200,000 to $1.7 million, given that doing at Super Bowl LIII. Travis Scott shared the costs with the pop team, greater than increased his normal haul, and also is currently teasing with a $1 million cash advance for each scenic tour stop. Scott parlayed at the very least several of his halftime juice right into an overall scenic tour gross of $65 million, his greatest yet. All in all, he clocked a career-best $58 million yearly cash advance in 2015, virtually three-way his 2018 haul of $21 million.


Average gross per scenic tour stop (Super Bowl Year)

Avg Gross Per Tour Stop

For some, the increase is much less substantial, however, probably much more significant. Steve Jensen, among Katy Perry’s managers, informed Forbes that in the months following her 2015 efficiency, the vocalist increased the variety of chances her popularity produced, from recommendation bargains to film roles. “It took her from being a big star to the stratosphere,” Jensen told.

The bump was sufficient that prior to Perry’s performance, reports swirled that the NFL was taking into consideration billing represent the benefit of using the special day. So much, the reports have actually not substantiated, which is possibly an intelligent choice for the organization…

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I don’t want an asterisk by my name for playing the Super Bowl for the rest of my life,” Perry described. “I want to be able to say I played the Super Bowl based on my talents and my merit, thank you very much.”

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