In a significant development for Brazil‘s creative sector, leaders from the film and TV industries are set to unveil the Audiovisual Industry and Commerce Federation (FICA) during the RioMarket segment of the Rio International Film Fest 2025. This initiative is a pivotal step towards establishing a comprehensive policy for Brazil’s audiovisual landscape. Emulating successful global models, the launch aims to propel Brazil onto the international stage by consolidating efforts and fostering sustainable industry growth.
Strategic Vision for Brazil’s Audiovisual Sector
The primary mission of FICA is to strengthen Brazil’s audiovisual framework through strategic, long-term policies. Drawing inspiration from benchmarks like South Korea, the plan focuses on harnessing Brazil’s cultural assets to enhance its global standing. Walkiria Barbosa, Executive Director of Rio Fest and President of FICA, emphasizes the importance of this alignment to bolster Brazil’s soft power.
Previously, this visionary group proposed a detailed development plan to Brazil’s Ministry of Development, Industry, Commerce and Services (MIDC), now embedded in President Lula da Silva’s New Industry Brazil (NIB) initiative. The coordination aims to integrate film and TV sector advancement into the broader economic growth strategy.
Proposals and Studies at RioMarket
The audiovisual task force under NIB has been proactive, meeting regularly to craft and approve strategic proposals. These include the introduction of new credit lines, initiatives to promote Brazilian films and TV globally, anti-piracy measures, and innovation-driven incentives. These proposals, key elements of the FICA launch, will be showcased at RioMarket.
Additionally, the Motion Picture Association (MPA) is slated to release a pivotal study, “The Economic Contribution of the Audiovisual Industry in Brazil in 2024,” prepared by Oxford Economics. This report provides an in-depth analysis of the industry’s impact on the national economy.
Global Expertise and Local Implementation
South Korea’s remarkable ascent in the film and TV world serves as a blueprint for FICA’s strategies. Walkiria Barbosa draws parallels to illustrate the potential cultural and economic benefits for Brazil. Highlighting this, U.K. consultant Amanda Groom, known for her work with South Korean agencies, will contribute her insights during a lecture at the fest. Her expertise is seen as invaluable for replicating such success in Brazil.
FICA’s board is comprised of diverse industry experts, including Marcos Barros of Cinesystem, Marcos Attberg from Indiana, Fábio Lima of Sofa, Leonardo Edde from RioFilme, and Marcio Fraccaroli of Paris Filmes. Their combined experience underscores the association’s capability to drive substantial industry transformation.
This collaborative effort marks a defining moment for Brazil’s film and TV industry, signaling a future where Brazilian content can shine on the world stage.
