Indonesia’s Visinema Studio, renowned for the animated box-office sensation “Jumbo,” is championing an IP-first strategy to revolutionize the nation’s animation landscape. At the JAFF Market, CEO Herry B. Salim emphasized the importance of long-term intellectual property development, urging the industry and government to support local creators in gaining a global foothold. This strategic push, centered on creating sustainable storytelling ecosystems, is a pivotal shift that could significantly impact Indonesian animation.
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Championing Evergreen IPs
At the core of Visinema’s vision is the transformation of Indonesian media into evergreen IPs that transcend conventional products. Herry B. Salim stated to Variety, “When we talk about evergreen IPs, it’s not just an end product we try to sell. It’s about storytelling [as its medium] in creating a sustainable creative ecosystem.” By focusing on storytelling, the studio aims to foster a long-lasting impact on audiences, moving beyond one-off ventures and ensuring that Indonesian content thrives on a global stage.
Animation as Mainstream Culture
During a mini talk show at JAFF Market, Salim likened the emerging omnipresence of film products to fast-moving consumer goods. “The way people consume these [film] ‘goods’ will definitely be up to par,” he asserted. The rapid growth of the industry suggests that animation is well on its way to becoming a staple of everyday culture, pushing boundaries and encouraging Indonesians not just to consume but to create and compete in international markets.
The Role of Government Support
Salim also highlighted the necessity of governmental intervention to bolster the industry. He drew parallels to Malaysia, where the Digital Economy Corporation’s grant program substantially aids digital content creation, including animation. “If you produce an animation movie in Malaysia, the government grants a portion of its cost,” Salim noted, emphasizing the need for similar programs in Indonesia to help its animation sector flourish and reach competitive standards.
Looking Ahead with “Na Willa”
At JAFF Market, Visinema unveiled a teaser for their upcoming project, “Na Willa (2026).” The film, set to continue the legacy of “Jumbo,” reflects the studio’s thematic commitment to storytelling that resonates with both children and adults. “For us, our children, and the inner child within us” is not just a tagline; it’s an ethos that Salim believes defines Visinema’s unique narrative approach.
With projects like “Na Willa,” Visinema is not just creating films but weaving a narrative fabric that reflects Indonesia’s rich cultural heritage and future aspirations. The studio’s commitment to an IP-first future marks a significant step towards cementing Indonesia’s place in the global animation arena.