Snoop Dogg has once again solidified his legendary status with the release of his new single, “Stop Counting My Poccets.” A nod to the rich tradition of West Coast gangster culture, the track, produced by Nottz, serves as the lead single from his upcoming album, 10 Til’ Midnight, set for release on April 10. The highly anticipated music video, directed by Luis De Pena and Yaslynn Rivera, pays homage to iconic gangster films while immersing fans in Snoop’s cinematic universe.
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West Coast Vibes and Cinematic Storytelling
The “Stop Counting My Poccets” video is not just a standard music video—it’s a narrative experience that blends music and storytelling. Filmed primarily in black and white, the video captures the gritty essence of classic gangster cinema. It showcases West Coast rappers Ray Vaughn, G Perico, Hitta J3, and BLK ODYSSY, who help bring the story to life. Snoop plays dual roles as brothers Ru Little and Do Wrong, illustrating different life choices amid a tense heist. This artistic endeavor is just one part of a larger short film that will accompany the album, further enhancing its depth and appeal.
A Star-Studded Album Collaboration
Snoop’s upcoming album, 10 Til’ Midnight, promises a diverse range of collaborations. Featuring music icons such as Swizz Beatz, Peezy, Trinidad James, October London, Kanobby, and Shawn Louisiana, the project is set to offer a rich tapestry of sounds. Renowned producers, including Swizz Beatz, Pharrell Williams, Rick Rock, Soopafly, Nottz, MyGuyMars, Erick Sermin, YoungFyre, and Snoop Dogg himself, have contributed their talents to create what is anticipated to be a significant release in his discography.
Previous Ventures and Advocacy
Prior to the release of “Stop Counting My Poccets,” Snoop Dogg launched his 21st solo album, Iz It a Crime? He also collaborated with former The Voice contestant Jeremy Beloate on “Love Is Love,” a track supporting LGBTQ+ youth. Released in partnership with GLAAD for Spirit Day, the song used Snoop’s voice to advocate against bullying. Despite his outspokenness—such as his comments on Disney’s Lightyear—Snoop continues to use his platform to address social issues.
“Stop Counting My Poccets” marks another chapter in Snoop Dogg’s influential career, merging music with visual storytelling. As anticipation builds for 10 Til’ Midnight, fans can expect more of Snoop’s signature style, blending contemporary messages with a timeless West Coast feel.