In a significant move signaling confidence in the future of digital media, WTSL, the investment firm led by Patrick Whitesell and Jason Lublin, has poured capital into Alex Cooper’s Unwell media company. While the exact investment amount remains undisclosed, this funding elevates Unwell’s valuation to an impressive $500 million.
Investment Purpose and Future Growth
Cooper, known for her groundbreaking podcast Call Her Daddy, expressed enthusiasm about the investment, stating, “Trust has become the ultimate distribution channel, and seventy million women a month tune into Unwell. We’re scaling on all fronts, combining nimbleness, social-first premium content, and our understanding of culture to serve this highly influential audience.” With WTSL’s backing, Unwell is geared up to accelerate growth, particularly through acquisitions.
First Outside Investment and Profitability
This marks Unwell’s first outside investment. According to sources familiar with the situation, the company has remained profitable since its inception three years ago. WTSL’s involvement will not only provide financial support but also bring valuable industry expertise and connections. Whitesell noted the exceptional talent of Cooper and her team, asserting, “The company’s growth, audience connection, and cultural relevance set it apart, and we believe Unwell is uniquely positioned to help define the present and future of media.”
Diverse Media Ventures and Partnerships
Founded by Alex Cooper and her husband, Matt Kaplan, in 2023, Unwell encompasses a diverse array of ventures. In addition to Call Her Daddy, the company features popular podcasts like Madeline Argy’s Pretty Lonesome, branded merchandise, beverages, live events, and a film and TV production division. Projects under this arm include the documentary Call Her Alex, the dating reality series Love Overboard, and the Hannah Montana 20th Anniversary Special, all tailored to a Gen Z audience.
Creative Partnerships and Recent Controversy
Unwell has also formed strategic partnerships, including a multiyear creative and media collaboration with Google that coincided with the launch of The Unwell Creative Agency, its own advertising firm. Additionally, Cooper secured a $125 million deal with SiriusXM for Call Her Daddy and her podcast network.
Despite these successes, recent reports from Bloomberg and Vanity Fair have highlighted some controversy around the company, citing issues related to staff turnover and ongoing unease among employees.
