A New Low? Kylie Jenner Joins Lou Doillon, Rila Fukushima & More in the ‘Disaster’ of a Fall 2025 Miu Miu Campaign
As the fashion world eagerly anticipates the unveiling of new campaigns, the buzz surrounding Miu Miu’s Fall 2025 lineup is anything but positive. The inclusion of high-profile figures such as Kylie Jenner, Lou Doillon, and Rila Fukushima has sparked a heated debate among fashion enthusiasts. Titled “A New Low? Kylie Jenner Joins Lou Doillon, Rila Fukushima & More in the ‘Disaster’ of a Fall 2025 Miu Miu Campaign,” this article delves into the tumultuous reactions that have emerged in response to this controversial casting choice and the overall presentation of the brand’s latest collection.
Miu Miu’s Strategy: The Art of Controversy
Miuccia Prada is no stranger to creating intrigue within the fashion industry through her unique casting decisions for Miu Miu campaigns. Her track record includes groundbreaking partnerships with talents like Emma Corrin and even Sunday Rose Kidman Urban—daughter of Nicole Kidman and Keith Urban. For Fall 2025, Prada has assembled an eclectic ensemble featuring Kylie Jenner, Lou Doillon, Rila Fukushima, Myha’la Herrold, Towa Bird, Cortisa Star, and Yura Romaniuk. Photographed by Lengua and styled by Lotta Volkova, the campaign aims to explore themes of individuality and beauty, yet the reception has been far from favorable.
Mixed Reactions from Fashion Insiders
The initial responses from theFashionSpot’s forum members provide a window into the discontent surrounding the campaign. One member, Swizzie, clearly labeled the effort as “horrible,” while another, Thefrenchy, echoed similar sentiments by declaring it a “disaster.” The growing concerns about Miu Miu’s evolving brand identity are further illustrated by reactions like WAVES, who lamented the decline from the brand’s previous stellar casting choices.
Avonlea voiced frustration, questioning why current aesthetics often seem to lack ambition: “Why does everything have to look like sh*t nowadays? People have no ambition anymore?” Similarly, carla56 expressed doubt regarding Jenner’s impact on Miu Miu’s reputation, stating, “I can’t think of a worse Miu Miu girl.” The backlash encapsulates a deep concern about whether these choices align with Miu Miu’s storied legacy.
Aesthetic Choices: Beauty or Disappointment?
Visual elements of the campaign have not escaped criticism either. MDNA went so far as to express physical discomfort in response to the set design, saying, “The set is making me want to throw up.” Another forum user, oioioi, echoed this disappointment, dismissing the campaign as “terrible” and citing “bad angles” and an “unflattering” aesthetic. The collective sentiment points toward a broader dissatisfaction with how the campaign came together, leaving many to wonder if the vision of amplified beauty and celebrated individuality truly resonates.
Looking Ahead: The Future of Miu Miu
The fallout from “A New Low? Kylie Jenner Joins Lou Doillon, Rila Fukushima & More in the ‘Disaster’ of a Fall 2025 Miu Miu Campaign” raises important questions about Miu Miu’s future direction. As industry insiders and fans voice their concerns, one can’t help but wonder if the brand will pivot back to its roots or continue down a path that elicits such divided opinions. For now, the discussion continues, drawing attention not just to the campaign itself but also to the evolving landscape of fashion branding.
See more from the Miu Miu Fall 2025 campaign and join the conversation, here.
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